Written by Jane N. Golub Director In-Store Marketing Programs
April 24, 2016
A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast and you can’t roast it darker.
Straightforward, light-bodied with low acidity and immensely popular since 1971, Starbuck’s darkest roast is adored for its intense smokiness.
The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. Starbucks classifies their coffees in three roast profiles, so finding your favorite is easy – Dark, Full-Bodied and Bold
Ingredients: 100% Arabica Coffee
Look for Starbucks French Roast – 20 oz. in the Beverage aisle.
quintessential Dark roast has deep, full bodied flavor and notes of caramelized sugar.
100% Arabica instant and micro-ground coffee.
Ingredients: Instant and Micro-ground coffee
Look for Starbucks VIA Italian Roast Black in the Beverage aisle
STARBUCKS FRENCH ROAST – 20 oz.
Intense & Smoky
Kosher for Passover
The Story of French Roast: Muted with oil, the tumbling beans become eerily silent.
A master roaster watches, knowing that if he pushes them a second too long, they’ll burst into flame. White smoke hangs down as the glistening beans turn ebony. This is French Roast and you can’t roast it darker.
Straightforward, light-bodied with low acidity and immensely popular since 1971, Starbuck’s darkest roast is adored for its intense smokiness.
The Starbucks Roast: Each coffee requires a slightly different roast to reach its peak of aroma, acidity, body and flavor. Starbucks classifies their coffees in three roast profiles, so finding your favorite is easy – Dark, Full-Bodied and Bold
Ingredients: 100% Arabica Coffee
Look for Starbucks French Roast – 20 oz. in the Beverage aisle.
STARBUCKS VIA ITALIAN ROAST BLACK
Why Buy? Roasty and Sweet, Dark Roast Coffee, Full-Bodied & Bold, Kosher Made with the same high-quality 100% Arabic beans Starbucks uses in their stores. Starbucks VIA Instant delivers rich delicious flavor you’ll love. Expertly crafted to bring out sweetness and intensity, Italian Roast – Starbuck’s quintessential Dark roast has deep, full bodied flavor and notes of caramelized sugar.
100% Arabica instant and micro-ground coffee.
Ingredients: Instant and Micro-ground coffee
Look for Starbucks VIA Italian Roast Black in the Beverage aisle